Mälarö Städ

Logos / Print / Websites

Mälarö Städ provides cleaning services to companies and homes and Mälarö Omsorg provides elderly care services. Both are active in the Stockholm area.

Create their new branding and apply it to websites, print materials and stationery. The client wanted the design language to be homely and warm and stand out from the competitors very minimalistic design language. They also wanted the two companies to be clearly related.
We decided to create a patch work pattern that would be the main design element for both companies but with a slight colour change to separate them. The characters and objects in the pattern represented their services, but more importantly the stories of the many people the company had helped.
Art direction, design, coding