NSW Family History

Logos / Print / Websites

NSW Family History provides Australian family history researchers with a range of different certificates and transcriptions.

BRIEF
Create a logotype and design language and apply it to a range of print materials and a website.
SOLUTION
The client wanted a modern design language, so we decided to use bright colours that were based on the life of a leaf representing the lives of all the people that NSW transcriptions provides details about. This concept is also the base of the logodesign. For the imagery we used a combination of old style photographs and more current ones to represent the concept of old information reaching the current generation.
MY TASKS
Art Direction, artwork, coding